Manufacturing & Supply Chain

Smarter Growth: Optimizing Costs & Automating Your Supply Chain

By Kate Huber
Smarter Growth: Supply Chain Webinar image

Webinar Insights from Concord + Waypost Advisors

Growth, efficiency, and automation aren't just trends. They are imperatives. In today's turbulent business climate, the most successful companies are leveraging supply chain technologies to drive operational agility, reduce costs, and scale sustainably. This webinar, hosted by Concord and Waypost Advisors, spotlighted key strategies, real-world examples, and emerging innovations that are redefining supply chain management.

Did you miss the session? We've got you. Here's your essential recap of the discussion featuring supply chain experts from Schreiber Foods, Data Driven Supply Chain, and Waypost Advisors.

Meet the Panel:

  • SriRaj Kantamneni, Chief Digital & Information Officer, Schreiber Foods
  • Ralph Asher, Founder, DataDriven Supply Chain
  • Brad Ferstan, Business Advisor, Waypost Advisors
  • Moderator: Emily LeVasseur, Co-founder, Waypost Advisors

Why Technology is Changing the Supply Chain Game

Whether it's navigating complex global logistics or improving warehouse efficiency, technology is no longer optional. It's the lever that unlocks scale and resilience. From automated storage systems to predictive AI, our panelists emphasized that the real opportunity lies in integrating the right tech with clear business goals.

"We want high touch on a small number of exceptions not on every transaction." —SriRaj Kantamneni

Automation isn't about replacing people. It's about unlocking their potential. Companies that successfully deploy technology are doing so to free up their workforce for higher-value tasks, reduce operational bottlenecks, and streamline execution from procurement through delivery.

Technology as a Competitive Differentiator

Forward-thinking companies aren't just automating—they're redefining how work gets done.

Whether it's digitally orchestrated inventory systems or AI-supported customer service platforms, operational excellence is increasingly tied to tech-savviness.

"I always say, if your operations aren't guided by data today, you're already behind," said Ralph Asher. "The companies that win are the ones that adapt faster and smarter."

Firms that can dynamically route inventory, rapidly simulate fulfillment scenarios, or proactively mitigate disruptions gain a real edge especially in uncertain markets.

The Warehouse Reinvented

Brad Ferstan shared a compelling case study involving a client aiming to shrink their distribution footprint without sacrificing throughput. With data-led planning and a little creativity, they packed a 210,000 sq ft warehouse into just 170,000 sq ft despite an oddly shaped floor plan. The key? Intelligent automation.  

Here are the three key types of intelligent automation:  

  • Automated Storage & Retrieval Systems (ASRS): Next-gen pallet shuttles with built-in elevators optimized cube space.
  • Autonomous Mobile Robots (AMRs): Reduced back-and-forth travel within the warehouse.
  • Subscription-Based Robotics: One vendor offered a pay-as-you-go model, dramatically lowering the barrier to entry for smaller businesses.

"We leveraged automation not to replace labor but to reallocate human capital to higher-value tasks." —Brad Ferstan

The project also revealed how automation can be a space-saver. Complex warehouse layouts often result in dead zones—areas that are hard to access or inefficient to stock. AMRs and multi-dimensional ASRS systems allowed the team to maximize every square foot, even in a pentagon-shaped warehouse.

And when asked about the most intriguing innovation at the recent ProMat show, Brad highlighted:

  • Three-dimensional pallet shuttle systems that utilize vertical and horizontal movement simultaneously.
  • Robotics-as-a-Service models that dramatically reduce capital investment for smaller operators.

"You don’t need a mega budget to innovate," Brad added. "These systems let smaller companies act big."

Analytics in Action

Ralph Asher broke down supply chain analytics into a simple, powerful framework:

  1. Descriptive Analytics – What's happening?
  1. Diagnostic Analytics – Why is it happening?
  1. Predictive Analytics – What will happen next?
  1. Prescriptive Analytics – What should we do?

His team recently helped a national auto parts distributor redesign their network by:

  • Consolidating low-velocity SKUs into regional hubs
  • Maintaining service levels while reducing inventory bloat
  • Aligning network and inventory strategy through AI-powered optimization

The result was increased savings and improved service. The customer's ability to manage fast-moving SKUs enhanced, and warehouse congestion decreased. What drove the transformation? Not perfection in the data, but actionable insights informed by usable information.  

“You don't ship money. You ship products. Understand movement at the SKU level." —Ralph Asher

Building Tech In-House

Schreiber Foods didn’t just adopt new tech, they built it. Sri introduced two game-changing tools:

  1. The Hive: A custom-built, cloud-native WMS designed to simplify onboarding, enhance traceability, and improve warehouse logic. Now commercialized for external use.
  1. Palantir (Ontology Platform): Their supply chain control tower. It integrates ERP, planning systems, and The Hive, serving as a single pane of glass for smarter, faster decisions.

"The real advantage is that we built these tools with our own people in mind," SriRaj explained. "So, we knew exactly what would drive value from day one."

With The Hive running in every country they operate in and Palantir layering intelligence above it, Schreiber Foods can move from exception management to proactive optimization.

"Palantir lets us go from reactive to predictive. Eventually, the system will suggest actions. Humans will just approve them." —SriRaj Kantamneni

Their approach reflects a growing trend—companies developing composable architectures that combine best-in-class tools via seamless integrations.

Composable Architecture  

In a composable ecosystem, companies can build a flexible, scalable digital supply chain by integrating modules that serve specialized purposes—from transportation visibility tools to AI-powered demand forecasting engines. This modularity also de-risks innovation by allowing for fast replacement or upgrades of specific tools without reengineering the entire stack.

"The key is interoperability," said SriRaj. "Your systems should talk to each other without friction. That’s when real agility shows up."

Foundations First

All panelists agreed: the best tech stack means nothing without clean, structured data.

What You Need:

  • Master Data Management: Centralized governance over customers, SKUs, facilities
  • Time-Series Data: Federated, near the activity (e.g., order history, demand patterns)
  • Integration Layer: Bridges apps like ERPs, WMS, and planning systems  

Don’t wait for perfect data. Instead:

  • Audit your sources
  • Identify critical gaps
  • Prioritize based on value-driving use cases

"You don’t need perfect data to start. You need usable data and a willingness to iterate." —Ralph Asher

Frameworks for ROI and Prioritization

How should companies assess value? Use a three-pronged model:

  • Growth: Can this initiative enable scale, space efficiency, or redeployment of labor?
  • Cost: Will it reduce operational spend or capital needs?
  • Risk: Does it mitigate critical exposures like food safety, cybersecurity, or compliance?

"Risk is table stakes. Growth is the real driver of tech investment." —SriRaj Kantamneni

Don’t forget to measure value post-implementation. Too many businesses focus on theoretical ROI. Build continuous feedback loops to understand if reality matched projections—and improve future initiatives.

Culture of Measurement

Companies that instill a post-mortem habit—measuring whether initiatives delivered on their promised ROI—are often more successful in iterating smarter, faster. And even more powerful? Conducting a pre-mortem, identifying what could go wrong before projects begin.

"If we learn something didn't go as planned, that's not failure—that’s insight," said Emily LeVasseur.

Getting Started Without Breaking the Bank

Here are four tips for small and mid-sized businesses:

  1. Start Simple - Look for repeatable tasks ripe for automation
  1. Pilot, Then Scale - Use proof of concept to validate assumptions
  1. Explore Low-Cost Entry - Subscription models, open-source analytics (e.g., Python, R)
  1. Talk to Your Team - Warehouse floor staff often know where the friction lives

"Ask a forklift driver what they do 20 times a day. That’s where automation begins." —Brad Ferstan

Don’t overlook timing. If you’re already replacing racking or forklifts, consider investing just a bit more to level up with automation.

How to Think About Change Management

New technology doesn’t work without alignment. Our panel emphasized:

  • Cross-functional stakeholder engagement from day one
  • Change champions to drive internal buy-in
  • Continuous training and feedback loops

"It’s about building momentum from the inside out," said Emily. "If your people aren’t aligned, the tech won’t stick."

Advice for the Risk-Averse

Fear of messy data? Start anyway. Have limited budget? Try modular tools. Don’t know where to begin? Map one process.

Every journey starts with a problem statement and ends with measurable improvement.

From Strategy to Execution

The key takeaway? Supply chain technology is no longer a back-office tool—it's a growth engine. By embracing automation, analytics, and composable architectures, businesses can:

  • Increase agility across sourcing, production, and fulfillment
  • Reduce manual effort through smart automation and orchestration
  • Improve service levels with predictive planning and real-time insights
  • Optimize warehouse footprints and inventory strategies to match demand

Additionally, tools like Schreiber's Hive and Palantir's Ontology Platform show that customized, integrated solutions can yield outsized results—even for complex, global operations.

Smaller firms also have more access than ever before. With Robotics-as-a-Service, open-source analytics, and modular cloud platforms, the barriers to entry are lower, and the ROI is higher.

How to Get Started  

If you're looking to modernize your supply chain with automation and AI-driven intelligence, here are three actions you can take today:

  1. Watch the full webinar on-demand - Get practical takeaways from leaders actively deploying these solutions.
  1. Explore your automation readiness  - Talk to us about identifying repeatable tasks and data opportunities.
  1. Request a personalized walkthrough  - See what's possible with customized demos of warehouse optimization, analytics, and control tower solutions.

Smarter Supply Chains, a Necessity

The supply chain is now a strategic differentiator. As global volatility persists and customer expectations continue to rise, companies that automate, predict, and optimize will remain ahead.

Technologies such as robotics, advanced analytics, and real-time platforms are evolving rapidly. Those who invest now build the resilience and flexibility needed for long-term success.

Ready to unlock the full potential of your supply chain? Contact us today!

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