Chief Marketing Officer
Natalie Sheffield

Natalie is the Chief Marketing Officer for Concord, where she develops and executes strategies to increase brand awareness and generate business opportunities. Natalie focuses on digital marketing, social media, and campaigns to bring the Concord brand to life.

Having majored in Entrepreneurial Studies and Marketing at the University of Minnesota Carlson School of Management, Natalie started her career in e-commerce and helped build a retail brand from the ground up. Applying those insights to the technology consulting world, Natalie landed at Concord in 2015 and helped grow the marketing function.

Do you have any fun or exciting hobbies?

Traveling, hot yoga, and collecting shoes.

If you could be any superhero who would you be and why?

I don't know about superheroes, but Moana was sure a badass.

Have you ever been told you look like someone famous? If so, who?

Before she chopped her hair off, I'd hear Emma Watson every now and then. That was nice.

What is your favorite summer activity?

Going to Sonny’s secret patio in Uptown for some gelato.

What is one thing you did as a kid that you should have gotten in trouble for, but never caught?

I’ve always been the good kid. My parents needed a break after my two older brothers...kidding, mostly.

Tell us one thing no one knows about you.

I never learned how to ride a bike.

If you could travel anywhere in the world where would you go and why?

It’s a long list at this point. My top spots right now are Iceland and Italy. The former is beautiful and the latter has some delicious food.

If you could have unlimited storage for one thing, what would it be?

Ice cream – I consistently run out of room in my freezer.

What is your favorite TV channel?

I got rid of cable a long time ago. I’m more of a Netflix/Hulu kind of gal.

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