Built on Adobe Experience Platform, Real-Time CDP is designed to bring together known and anonymous data from across the enterprise. It can create customer profiles that support personalized experiences across channels and devices.
Adobe Real-Time CDP represents an operational shift in how you manage identity, audiences, and activation.
Successful Adobe Real-Time CDP implementations require more than standing up the platform. Concord aligns identity strategy, data modeling, governance, and activation so unified profiles translate into measurable outcomes.
Get identity right early
Identity is the foundation for everything that follows. We help define namespaces, prioritize identifiers, and design a stitching approach that minimizes duplication and enables consistent cross-channel activation.
Keep schemas human-readable
We believe good schema design isn’t just for machines, it’s for people too. Consistent naming conventions with clear and scalable terminology make it easier for analysts, marketers, and engineers to understand data.
Design for activation, not just ingestion
Destinations, payload needs, and consent rules should shape what you ingest and how you model it. We map audiences to destinations early to prevent rework.
As a trusted Adobe Solution Partner, Concord brings hands-on expertise implementing Adobe Real-Time CDP.
Disconnected identifiers across systems create orphaned profiles and inconsistent experiences. We unify identity across sources and validate results with extensive QA.
Audiences aren’t valuable until they’re activated. We connect to Adobe and non-Adobe destinations, validate payload expectations, and set up measurement loops.
Enterprise governance only works when policies are operationalized. We implement data labels, consent frameworks, permissions, and a cross-functional operating model that sustains adoption across marketing, analytics, engineering, and privacy.
With AEP’s new Decision Agents, you no longer need to manually create and query a segment. Concord turns that capability into impact by activating AI-powered audiences that drive smarter personalization.
Tell us about your data or audience challenges and we’ll talk through what a Real-Time CDP can actually do for you.
Not sure on your next step? We'd love to hear about your business challenges. No pitch. No strings attached.
