Our client launched a new AI tool for consumers and wanted to measure its success within their existing martech ecosystem, which included Segment, Amplitude, Adobe Analytics, Tableau, and a homegrown experimentation platform.
Concord developed a comprehensive measurement strategy and tracking plan tailored specifically to the new AI experience. We identified comparable KPIs to enable an apples-to-apples evaluation against existing tools while also defining AI-specific metrics to accurately assess the tool's unique impact and performance. In addition, we partnered closely with technical analysts, developers, and engineers to seamlessly integrate the measurement framework into the client's martech and business intelligence stack.
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