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B2B Marketplace Accelerates Revenue Generation

SERVICE
Cloud Applications & Integration
INDUSTRY
Retail
KEYWORDS
Salesforce
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Overview

A leading specialty retailer wanted to expand its B2B commerce capabilities by creating a digital marketplace that connected business buyers with independent vendors. The goal was to simplify vendor onboarding, modernize purchasing experiences, and create a scalable platform that could support long-term marketplace growth.

Concord partnered with the retailer to design and implement a B2B marketplace experience that streamlined vendor operations, personalized the buying journey, and integrated key commerce capabilities across the platform.

  • Designed and developed personalized storefronts for business buyers
  • Built a self-service vendor onboarding experience, including registration, inventory management, and automated order and exception approval workflows
  • Implemented flexible purchasing capabilities, including purchase orders and credit terms
  • Enabled custom product assortments and negotiated pricing for business customers
  • Integrated B2B shopping cart functionality with the retailer's existing commerce ecosystem

Results

  • Increased vendor enrollment by 6%
  • Grew B2B digital revenue by 200% over three years
  • Improved B2C revenue and conversion from business customers
  • Increased average order value by 20% through marketplace integration

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