

The client's platform was built by an external agency and handed off to an internal engineering team for ongoing maintenance. There was no dedicated UX function. Development teams and business stakeholders were aligned on goals, but not on the language, behaviors, or design standards needed to get there.
What was missing? The connective tissue between business intent and technical execution. Teams knew how to build and they knew what outcomes they wanted, but without someone translating between those two worlds, decisions were made on assumptions rather than evidence, and the product showed it.
A broader organizational goal, achieving FDA and IVDR regulatory certification, made this gap impossible to ignore. Existing quality processes weren't rigorous enough to meet certification requirements, and usability engineering was the missing piece.
Concord placed a small, embedded UX team to serve as the bridge between development and business stakeholders. Rather than adding process overhead, the team removed ambiguity, giving developers clear, validated specifications and giving business stakeholders real confidence that what was being built matched what users actually needed.
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