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Building a Scalable Mobile Commerce Experience for a Leading Home Retailer

SERVICE
Application Development Services
INDUSTRY
Retail
KEYWORDS
Salesforce Commerce Cloud (SFCC)

Overview

Launching Fast Without Compromising Quality

A leading home décor and furnishings retailer aimed to strengthen its mobile commerce presence and create a consistent shopping experience for customers on iOS devices. The organization needed a partner that could move quickly, work within an evolving roadmap, and deliver new features while maintaining operational stability during peak traffic periods.

Under pressure to launch quickly while laying the foundation for future growth, the retailer prioritized delivering a functional iOS app that mirrored core eCommerce capabilities, supported omnichannel shopping behaviors, and integrated cleanly with existing commerce, inventory, and marketing systems.

Our Approach

Concord led the design, development, and deployment for a cloud-hosted iOS app built with React Native and tightly integrated with Salesforce Commerce Cloud. Working closely with IT, PMO, and business stakeholders, the team applied an agile approach to plan sprints, prioritize features, and execute frequent releases.

Instead of building from scratch, Concord leveraged its reference mobile commerce architecture to accelerate development while tailoring the app to the retailer’s brand and functional needs. This cloud-first, API-driven structure allowed new features to be added over time without disrupting core commerce operations.

Concord supported the app throughout development and launch. The team guided testing and stakeholder approvals, managed releases and infrastructure, and monitored performance as usage grew. They prepared for high-traffic holiday periods and quickly addressed technical issues to keep the app running reliably.

Mobile Experience That Connects and Converts

The resulting app delivered a mobile-first experience that reflected the retailer’s brand and customer priorities. Key features included:

  • Intuitive navigation with multi-level category menus and persistent top and bottom app navigation
  • Core commerce flows including product discovery, cart, promotions, BOPIS, wishlists, and reviews
  • Mobile-first capabilities such as biometric login, push notifications, and QR code scanning
  • Seamless integrations with inventory, product recommendations, analytics, and marketing tools
  • Web-based checkout and account management integrated into the app experience

The solution was deployed to the iOS App Store and structured for ongoing iteration and expansion.

Ongoing Partnership

Following the initial launch, Concord guided subsequent development phases, adding new mobile features, Commerce Cloud enhancements, and ongoing operational support. The team also contributed to website improvements, including personalization, SEO and performance optimizations, analytics integrations, and location-based functionality. Concord provided technical leadership, onshore and offshore development resources, and worked closely with business and digital teams to ensure alignment across all initiatives.

Over the course of the multi-year partnership, these efforts helped shift the focus from individual project delivery to broader platform stability, release management, and long-term commerce strategy.

Results

Real Impact Across Customers and Operations

Concord’s embedded approach and end-to-end involvement helped the retailer scale digital initiatives while maintaining quality, speed, and alignment.

  • Mobile engagement: Launched and continuously enhanced the iOS mobile application to drive customer engagement and loyalty
  • Reliable delivery: Delivered SFCC enhancements consistently through structured sprint and release execution
  • Platform stability: Maintained readiness for peak retail periods and holiday traffic
  • Operational efficiency: Reduced internal team workload through delivery oversight and production support
  • Cross-team alignment: Strengthened collaboration across Digital, IT, Marketing, Loyalty, and Store Operations teams

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