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Modernizing Customer Experience with Salesforce Experience Cloud

SERVICE
Cloud Applications & Integration
INDUSTRY
Manufacturing & Supply Chain
KEYWORDS
Salesforce Experience Cloud

Overview

Trystar, a mid‑sized manufacturing company, set out to elevate its customer experience by modernizing how customers access support, order information, and technical resources. As part of a broader “Voice of Customer” initiative, the organization aimed to launch a unified customer portal that would enable self‑service, streamline issue resolution, and strengthen customer loyalty. Before this initiative, customer data and processes lived across multiple disconnected systems, slowing response times and contributing to missed business opportunities in a competitive market.

The company turned to its long‑standing digital transformation partner, who had successfully delivered multiple projects on time and within budget. The goal was to design and implement a scalable, intuitive customer portal powered by Salesforce Experience Cloud—consolidating critical information and reducing friction throughout the support journey.

Using insights gathered through customer‑feedback analysis and VOC discovery sessions, the delivery team—consisting of an onshore program manager, a technical architect, a solution architect, and an offshore team of a technical lead, developer, business analyst, and QA lead—translated customer pain points into actionable portal capabilities. The result was a modern self‑service experience built to improve customer engagement, accelerate support, and enhance transparency.

By the completion of the initial program phase, the team successfully delivered a Salesforce Experience Cloud portal framework that positioned the organization to realize key operational and customer‑service improvements after go‑live. While quantitative results will be measured post‑launch, the solution aligns with proven industry KPIs, including faster case resolution, reduced inbound support volume, and increased customer satisfaction—setting the foundation for long‑term competitive advantage.

Results

The program delivered clear, early value—demonstrating the impact of a modern, Experience Cloud–powered customer portal. Key outcomes included:

  • Stronger customer self‑service readiness: The first release established a scalable foundation for customers to independently access order details, documentation, and support resources—reducing reliance on manual service channels.
  • Operational efficiency gains: By consolidating previously disconnected data and workflows, the portal positions the organization to decrease case volume, accelerate support resolution times, and improve internal team productivity once live.
  • Industry‑aligned performance lift: The solution is designed to support proven manufacturing KPIs, including lower service costs, improved cycle times, and higher customer satisfaction—setting the stage for measurable post‑launch benefits.
  • Accelerated time‑to‑value: The team completed the first portal phase within the targeted timeline, helping the client rapidly advance its “Voice of Customer” strategic initiative.
  • Future‑proof digital foundation: With Experience Cloud serving as the central engagement layer, the client now has a platform for continuous expansion—supporting future phases such as deeper personalization, enhanced analytics, and additional self‑service features.

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