During the implementation of new clickstream reporting requirements, our team identified a hidden data collection issue before it could impact production reporting. A previously undisclosed API change had altered the structure of Customer ID and Account Type data flowing through the analytics ecosystem.
The issue jeopardized the integrity of foundational data used for customer segmentation, personalization, and critical business reporting, creating risk for both marketing effectiveness and business decision-making.
Sometimes the best quality assurance tool is simply a diligent analyst saying, "Hey, that doesn't look right." A closer investigation revealed that what initially appeared to be an isolated issue was actually the result of a broader upstream system change affecting the entire analytics ecosystem.
Concord quickly assessed the downstream impact and partnered with backend stakeholders to confirm the full scope of the change. From there, our team:
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