With a strong relationship spanning more than a decade, a premier retailer partnered with Concord to migrate from Adobe Analytics to Customer Journey Analytics (CJA) in anticipation of Adobe Analytics being phased out in 2025.
Concord developed a two-phase approach that addressed both the technical implementation and user enablement aspects of the migration:
Part I – Deployment
Concord worked closely with the client’s onboarding team and CJA stakeholders to migrate data from legacy Adobe Analytics to CJA. Key preparation activities included:
In support of a seamless transition, Concord rebuilt key metrics & dimensions, migrated existing reports, and developed a repository to document definition differences between platforms.
Part II – Training and Enablement
To ensure successful adoption, Concord created a custom training program to onboard over 150 users—from analysts to executives—and align them around a shared data strategy.
With Adobe Analytics being phased out in 2025, the four-stage curriculum (Awareness, Understanding, Proficiency, Mastery) helped bridge skill gaps through:
To increase engagement, the program featured gamification, awarding badges for quizzes and digital certificates for completing each stage, many of which participants proudly displayed.
Not sure on your next step? We'd love to hear about your business challenges. No pitch. No strings attached.
